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To-be Listed (Grey Market Trading Session: 16:15-18:30)
Name
/
Code
Industry Listing Price Lot Size Entry Fee Phillip Grey Market Futu (HK) Grey Market
Busy Ming
01768.HK
Grey Market Today
Hypermarkets, Supermarkets & Convenience Stores Pending 100 23,898.62
-
-
Detail Quote
Last update: 2026-01-26 12:30:06
Name
/
Code
Industry Offer Price Lot Size Entry Fee Closing Date
Grey Market Date
Listing Date
Eastroc Beverage
09980.HK
Beverages (Non-alcoholic) N/A 100 25,050.11 2026/01/29 2026/02/02 2026/02/03
Summary
We are the largest functional beverage company in China, with the fastest revenue growth among the world’s top 20 listed soft beverage companies. According to Frost & Sullivan, we have been the largest functional beverage company in China in terms of sales volume for four consecutive years since 2021, with our market share increasing from 15.0% in 2021 to 26.3% in 2024, and the second largest functional beverage company in terms of retail sales in 2024 with a market share of 23.0%, further strengthening our market leadership. With over 30 years of industry experience, we continue to provide value-for-money beverages, establishing Eastroc as a beloved brand with nationwide consumer recognition. While strengthening our leadership in the functional beverage industry, we continuously innovate and upgrade our products, expanding into a diverse range of categories to lay a solid foundation for long-term growth.

We have built a nationwide, omni-channel sales network. As of September 30, 2025, our sales network spanned over 4.3 million POS nationwide, covering nearly 100% of prefecture-level cities. Our sales team collaborates closely with distribution partners to continuously improve product placement and shelf space, enhancing visibility and penetration. By consistently expanding our omni-channel sales network, we effectively serve the diversified daily consumption scenarios of our consumers. We adhere to a sophisticated channel management strategy. Backed by a strong sales team of over 7,500 personnel, we provide solid support to our channel partners, fostering deep trust and mutually beneficial relationships. Through close collaboration with channel partners, such as distribution partners and POS, we can continuously strengthen market penetration and channel management, in particular enhancing POS coverage, market responsiveness, new product promotion and per-store performance.

Our digital operating system pioneers China’s beverage industry. We were among the first in the industry to adopt the “One Item, One Code (一物一碼)” system, which enables precise product tracing using unique QR codes inside our beverages’ bottle caps and “five-code integration (五碼 關聯)” technology, which develops a proprietary product traceability network with distinctive QR codes labelling key stages throughout the production-to-sales process. We have built a full-cycle and integrated digital operating system, covering our supply chain, production bases, channel partners, and consumers. This system empowers data-driven decision-making in our key business operations, thereby driving sales growth, and improving overall cost efficiency and operational effectiveness. As of September 30, 2025, we had engaged efficiently with over 280 million consumers based on unique code scans, over 4.3 million POS, and over 3,200 distribution partners, collectively strengthening our overall business competitiveness. Our digitalization capabilities enhance key growth drivers and encourage repeat purchases, while also providing real-time sell-through insights that enable agile decision-making. Meanwhile, our integrated digital systems continuously promote cost efficiency and operational excellence through targeted, data-driven strategies that optimize cost management.

We strive to build a supply chain system that ensures quality, collaborative supply chain planning, and cost efficiency. We have strategically established nine production bases in operation that provide nationwide coverage. Our sales strategy enables us to achieve collaborative supply chain planning, leveraging real-time sales data, refined inventory management, and demand forecasting to timely align market insights with production. This ensures consistent product quality and strengthens our cost and operational efficiency, laying a solid foundation for our sustained growth.

Sustained Scalable Growth Market Leadership Extensive Market Penetration Energy Beverages Fastest Revenue No. 1 in China 280 Million+ Growth For four consecutive years Accumulated consumers We embrace social responsibilities and actively contribute to philanthropic initiatives. We are committed to social responsibilities, actively engaging in philanthropic initiatives to contribute to the well-being of society.



Source: Eastroc Beverage (09980) Prospectus (IPO Date : 2026/01/26)
Listing Market MAIN
Industry Beverages (Non-alcoholic)
Background H Shares
Major Business Area China
Corporate Information
No related information.
 
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