IPO Plus - IPO

Name▼ / Code▼	Industry	Offer Price	Lot Size	Entry Fee	Closing Date	Grey Market Date▼	Listing Date▲
S.F. Holding 06936.HK	Air Freight & Logistics	32.3-36.3	200	N/A	2024/11/22	2024/11/26	2024/11/27
Jiuyuan Gene 02566.HK	Biotechnology - Medical Devices	11.48-12.56	200	N/A	2024/11/25	2024/11/27	2024/11/28
Mokingran 02585.HK	Watch & Jewellery	12-14.4	200	N/A	2024/11/26	2024/11/28	2024/11/29

Name▼

Code▼

Industry

Offer Price

Lot Size

Entry Fee

Closing Date

Grey Market Date▼

Listing Date▲

S.F. Holding
06936.HK

Air Freight & Logistics

32.3-36.3

200

N/A

2024/11/22

2024/11/26

2024/11/27

Jiuyuan Gene
02566.HK

Biotechnology - Medical Devices

11.48-12.56

200

N/A

2024/11/25

2024/11/27

2024/11/28

Mokingran
02585.HK

Watch & Jewellery

12-14.4

200

N/A

2024/11/26

2024/11/28

2024/11/29

Summary

We are China’s largest bar chain network. In 2020, we ranked the first in China’s bar industry in terms of revenue and occupied a market share of 1.1%. In 2018, 2019 and 2020 and the three months ended March 31, 2021, we are the market leader in China’s bar industry as measured by the number of bars, according to Frost & Sullivan. Leveraging our highly standardized business model, we have rapidly grown our bar network during the Track Record Period. As of December 31, 2018, 2019, 2020 and March 31, 2021, the total number of bars in our bar network was 162, 252, 351 and 374, respectively, and further increased to 528 as of the Latest Practicable Date. We have been operating bars under the brand “Helen’s” (「海倫司」), as of the Latest Practicable Date, the number of Helen’s bars in first-tier, second-tier and third- and lower-tier cities of China was 66, 296 and 165, respectively, representing 12.5%, 56.1% and 31.3% of the total number of bars as of the same date, respectively. We believe our bar network allows us to deliver a relaxing offline social space and value for money product portfolio to broad customer base. By offering value for money product portfolio and a relaxed, nonchalance customer experience, we aim to satisfy young generation’s demand for affordable alcoholic drinks, quality services and social ambience. According to the consumer survey conducted by Frost & Sullivan, we are a preferred bar brand with a satisfaction rate of up to 93.9% among the customers who have visited Helen’s bars. We offer our customers premium quality and value for money product portfolio, primarily consisting of our own branded products as well as a variety of third-party products. All of our bottled beers are under RMB10 per bottle, which gives us significantly pricing advantages over similar products in the market. In 2018, 2019 and 2020 and the three months ended March 31, 2021, the revenue generated from our branded alcoholic drinks accounted for 68.4%, 64.2%, 69.8% and 74.8% of the total alcoholic drinks revenue. Our Helen’s branded alcoholic drinks mainly include Helen’s draft beer, Helen’s craft beer, Helen’s fruit-flavoured beer and Helen’s milk beer. These products satisfy the young generation’s demand for alcoholic drinks and have attracted massive attention and followers on social media. As of the Latest Practicable Date, our official accounts at Weixin, Douyin and Weibo accumulated over 7.5 million followers. As of the Latest Practicable Date, our popular Helen’s Coke Bucket product, has gone viral on Douyin, with the streaming of relevant videos more than one billion times. We also enrich our customers’ choices by providing products of third-party brands that are well known among the youth, including Budweiser, Corona, 1664 and Yeager. In Helen’s bars, we offer young customers a social space where they can gather and relax with their friends. To this end, we also adopt a decoration and interior style featuring Southeast Asian and Chinese ethnic styles. We believe these efforts may help us increase the customer experience and stickiness to us. Our employees are committed to providing efficient service to customers. We offer a variety of activities to build diversifying interaction with customers. For instance, our customers can vote on the music playlist on our Weixin mini program, and we play the music in our Helen’s bars which have the most votes. In addition, we also serve free drinks to customers queueing up for tables and hold themed events during the holidays that are popular among the youth. We also believe music plays an important role to the unique atmosphere at our Helen’s bars. Utilizing our proprietary smart music management system, we have accurate and real-time control over the music played in all our bars across China, providing comfortable and enjoyable experience for our customers. We have maintained a strong financial performance during the Track Record Period. In 2018, 2019 and 2020, our revenue significantly increased from RMB114.8 million to RMB564.8 million, and further to RMB817.9 million. In the three months ended March 31, 2020 and 2021, our revenue increased from RMB62.0 million to RMB368.6 million, representing a period-to- period increase of 494.5%. Based on our management account, our revenue continues to increase in the three months ended June 30, 2021 driven by the organic development of our business, achieving a significant growth compared to the same period in 2020. In the first half of 2020, COVID-19 and the relevant prevention and control measures had affected our businesses to a certain extent. However, we experienced a strong recovery after COVID-19 began to become under control in Mainland China and managed to launch 105 new Helen’s bars in 2020. Our monthly revenue continued to increase from RMB36.3 million in April to RMB139.6 million in December in 2020, and we achieved an 44.8% annual revenue growth on the year-on-year basis. Source: Helens International (09869) Prospectus (IPO Date : 2021/08/31)
Listing Market	MAIN
Industry	Restaurants
Background	Others
Major Business Area	N/A

Corporate Information

Substantial Shareholders	Xu Bingzhong (68.04%)
Directors	Xu Bingzhong (Chairman and Chief Executive Officer and Executive Director) Cai Wenjun (Executive Director) Yu Zhen (Executive Director) He Daqing (Executive Director) Li Dong (Independent Non-Executive Director) Wang Renrong (Independent Non-Executive Director) Wong Heung Ming, Henry (Independent Non-Executive Director)
Company Secretary	Lui Wing Yat Christopher
Principal Bankers	China Minsheng Banking Corp. Ltd. Standard Chartered Bank (Hong Kong) Ltd.
Solicitors	Jingtian & Gongcheng LLP
Auditors	PricewaterhouseCoopers
Registered Office	3rd Floor, H8 Hau Fook Street Tsim Sha Tsui, Kowloon Hong Kong
Share Registrars	Link Market Services (Hong Kong) Pty Ltd. [Tel: (852) 3707-2600]
Share Registrars Tel No	(852) 3707-2600
Internet Address	http://www.helensbar.com
Email Address	ir@helens.com.cn
Tel No	(86 400) 860-7198
Fax No

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