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To-be Listed
Name
/
Code
Industry Offer Price Lot Size Entry Fee Closing Date
Grey Market Date
Listing Date
S.F. Holding
06936.HK
Air Freight & Logistics 32.3-36.3 200 N/A 2024/11/22 2024/11/26 2024/11/27
Jiuyuan Gene
02566.HK
Biotechnology - Medical Devices 11.48-12.56 200 N/A 2024/11/25 2024/11/27 2024/11/28
Mokingran
02585.HK
Watch & Jewellery 12-14.4 200 N/A 2024/11/26 2024/11/28 2024/11/29
Summary
We are a gold jewellery Original Brand Manufacturer (‘‘OBM’’), focusing on markets in third and lower-tier cities in the PRC. According to Frost & Sullivan, as of the Latest Practicable Date, we were one of the very few with an operation that encompasses key stages of the gold jewellery industry, from raw material sourcing and purification, R&D, product design, manufacturing to retailing through our diversified sales network. Over the years, we grew our business leveraging the ability to integrate design and production capabilities, delivering high quality gold jewellery products that appeals to our target consumers. With high-purity gold jewellery products at our core, we have established a diversified sales network, through which we gain insight into market trends, which in turn contributes to product design and development catering to specific consumer demands, forming a positive feedback loop. We have been committed to such a proposition since inception, which we believe is also the foundation to our success. Our founder, Mr. Wang Zhongshan, gained accolades include being named as the honorable person in the gold and jewellery industry for 30 years (黃金珠寶行業30年風雲人物‘‘功勛人物’’稱號).

Market Ranking

According to Frost & Sullivan, from 2018 to 2023, we were the only gold jewellery brand in the PRC that had been ranked consecutively in the top five of both the ‘‘Top Ten Enterprises in Gold Jewellery Processing Volume’’ and the ‘‘Top Ten Enterprises in Gold Jewellery Sales Revenue’’ by the China Gold Association. According to China Gold Association and Frost & Sullivan, in 2023, we were ranked:

‧third and fifth by gold processing volume and gold jewellery revenue, respectively, amongst gold jewellery brands in the PRC; and

‧third in terms of gold jewellery revenue (excluding gold bullion) in third and lower tier cities amongst gold jewellery brands in the PRC.

According to Frost & Sullivan, for the year ended December 31, 2023, our Group ranked fifth and had a market share of 3.8% in the gold jewellery market amongst gold jewellery brands in the PRC in terms of gold jewellery revenue.

Our Brand and Product Portfolio

Our brand is ‘‘夢金園 ’’ and we are proud of our capability in producing high-purity gold jewellery. High-purity gold is an integral part of our brand positioning and our jewellery design concept and we focus not only on the aesthetic appeal and trendiness of our gold jewellery products, but also on the cultural and emotional significance that they represent. Our commitment to using only the finest materials and our attention to craftsmanship ensure our gold jewellery continues to meet the expectations of our customers in terms of both quality and value.

Adhering to the four core product development principles of ‘‘lightness (輕), craftsmanship (巧), refinement (精), and aesthetic (美)’’, we provide our customers and consumers with a comprehensive portfolio of gold jewellery products that reflects the latest trends. In particular, we pay close attention to our target customers’ preferences for product types and materials under different scenarios. Additionally, we also offer gold bullion as part of our product portfolio. During the Track Record Period, the revenue we derived from the sales of gold bullion amounted to RMB1,652.1 million, RMB442.2 million, RMB711.7 million and RMB1,103.8 million for the years ended December 31, 2021, 2022 and 2023 and the six months ended June 30, 2024, respectively.



Source: Mokingran (02585) Prospectus (IPO Date : 2024/11/21)
Listing Market MAIN
Industry Watch & Jewellery
Background Others
Major Business Area N/A
Corporate Information
No related information.
 
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