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<Research>G Sachs Reiterates Buy on MNSO; Membership & Large-Store Strategy Progressing Well
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After MNSO (09896.HK) announced its 2025 results, management disclosed at a non-deal roadshow held on April 1 that the company’s membership programs, intellectual property (IP) business, and channel upgrades will be key development priorities for this year, according to a report from Goldman Sachs. The broker has given MNSO a Buy rating and a target price of HKD42.

The report highlighted MNSO management’s reiteration of its optimistic view on the IP business and the immense growth potential in the trendy toy category. With the large-store/flagship store model delivering solid performance (accounting for a double-digit percentage of sales in China in 2025 and expected to reach 30% in 2026), MNSO plans to further promote this strategy in China and introduce it to overseas markets.

Related News MINISO (09896.HK) Annual Net Profit Approximately RMB1.2 Billion, Down 54%; Final Dividend USD0.0941


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