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Italy Investigates Sephora and Benefit Cosmetics for Alleged Marketing to Children
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The Italian Competition Authority (AGCM) announced that it has launched two investigations into Sephora and Benefit Cosmetics, subsidiaries of LVMH, concerning potential unfair commercial practices related to marketing adult products to children and adolescents. AGCM expressed concerns that these brands are using very young micro-influencers on social media to encourage minors to prematurely use adult cosmetics, as well as compulsive purchasing of masks, serums, and anti-aging creams, habits linked to 'cosmetic skin disorder' (an obsession with skincare products among minors). The regulator stated that frequent use of various cosmetics by minors without proper understanding could be harmful to their health. (to/m) Auto-translated by third-party software This translation was auto-generated by third-party software. AASTOCKS.com Limited does not guarantee its accuracy or completeness and accepts no liability for any damages or losses arising from the use of this translation. More Details
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