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<Research>M Stanley: Baidu (BIDU.US) 4Q25 Rev. in Line; Rating Equalweight
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BIDU-SW (09888.HK) reported a 4% YoY decline in total revenue for 4Q25, in line with expectation, according to Morgan Stanley's research report. Core revenue fell by 6%, also in line with forecast.

BIDU-SW's 4Q25 core non-GAAP operating profit was RMB2.8 billion, down 39% YoY, in line with the broker's prediction. Core operating profit increased by 28% QoQ, mainly driven by a decline in depreciation expenses following impairment.

Related NewsCLSA: BIDU-SW (09888.HK) Quarterly Results in Line; Growth Expected to Resume in 2H; Rating Kept at Outperform
Therefore, Morgan Stanley kept its target price of US$150 unchanged for BIDU-SW's US stock, with rating at Equalweight.
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