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JD Launches 'Ten-Billion-Yuan Supermarket' Channel w/ RMB20B in Subsidies Over 3 Yrs
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The JD app officially launched the "Ten-Billion-Yuan Supermarket" channel, magnifying the efforts in supermarket categories with ten-billion-yuan subsidies, according to JD Black Board. JD planned to invest over RMB20 billion in product subsidies over the next three years, aiming to help brands achieve an additional sales increase of RMB200 billion.

The newly launched "Ten-Billion-Yuan Supermarket" channel includes existing JD Supermarket categories such as snacks, fresh produce, alcohol, beverages, grains, oils, and condiments. It offers consumers quality goods through official subsidies, double subsidies, and JD Supermarket card rebates upon reaching certain purchase amounts.

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