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Meituan Report: Ratio of Tourists Visiting Multiple CN Cities During LNY Up 50%
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Meituan released the "2026 Spring Festival Consumption Insight Report", showing that the total spending on multi-person travel and vacation spiked 79% YoY during the Spring Festival, and that families became a major force driving cultural and tourism consumption.

This year, Meituan users checked in an average of 2.2 cities, with the proportion of tourists visiting multiple cities growing 50% YoY. The booking volume for family tickets mounted 76% YoY, with "multi-generational travel" becoming a new trend.
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