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<Research>Haitong Int'l Lifts LI NING's TP, Upbeat About Mid-to-Long Term Brand Strength & Consumer Mindset Development
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LI NING (02331.HK) has largely completed its category and channel adjustments this year, Haitong International wrote in its research report. With the multi-year downward cycle nearing its end, LI NING is going to further ramp up its investment in resources and marketing this year. While this may heap some pressure on profit margins, Haitong International is optimistic about its impact on the mid-to-long term brand strength and consumer mindset development. Haitong International has kept an Outperform rating on LI NING and lifted its target price by 6% to HKD22.3, offering an upside potential of 13.9%. AAStocks Financial News |
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