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<Research>JPM Expects Baidu (BIDU.US) Kunlunxin Spin-off/ Separate Listing to Be Key Catalyst This Year; Rating Overweight
Recommend
17
Positive
27
Negative
8
BIDU-SW (09888.HK) disclosed progress regarding the spin-off and separate listing of Kunlunxin on HKEX, according to JPMorgan's research report.

BIDU-SW stated that it has submitted the necessary proposal according to the required proposal under HKEX Practice Note 15, and HKEX has confirmed that BIDU-SW 'can proceed' with the spin-off process.

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BIDU-SW emphasized that Kunlunxin is a non-wholly owned subsidiary and is expected to remain a subsidiary after the spin-off, meaning BIDU-SW will retain control unless the final structure is otherwise arranged.

On the other hand, JPMorgan considered HORIZONROBOT-W (09660.HK) to be more relevant in terms of valuation framework and multiples for global investors.

By applying HORIZONROBOT-W's current market consensus 2026 EV to revenue multiple to the broker's Kunlunxin 2026 revenue estimate, Kunlunxin's valuation could reach US$17 billion. Compared to BIDU-SW's current market capitalization of approx. US$53 billion, JPMorgan believed that Kunlunxin's separate listing will be a key catalyst this year.

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Therefore, based on the following SOTP valuation method, the broker rated BIDU-SW's US stock at Overweight, with a target price of US$188.
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