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Baidu: Core Biz Still Profitable in 3Q Excluding Impairment Impact
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In order to accelerate the deployment of the latest AI supplementary technologies, BIDU-SW (09888.HK) has initiated a sweeping review of its infrastructure portfolio and proactively implemented impairments on assets that fail to meet its computational efficiency requirements, Chinese media reported, quoting what the company's management said at the 3Q25 earnings conference.

Although this impairment led to an operating loss in 3Q25, the management stressed that BIDU-SW's core business remained profitable after excluding the impairment impact. After optimization, the asset base is healthier and better suited to meet advanced AI computing needs and future high-value application scenarios.

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