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<Research>UBS: TP Trimmed to $15.7 as LI NING (02331.HK) Mgmt Reveals Weakening Sales & Discounting Trend
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LI NING (02331.HK)'s 1Q25 low single-digit YoY sales growth was in line with expectations, but management's comments at conference call on weakening sales and discounting trend April-to-date, as well as a higher-than-expected marketing expense budget, became negative factors, UBS released a research report saying.

Therefore, the broker trimmed its target price on LI NING from $17.6 to $15.7, and lowered its 2025-2027 net profit forecasts by 4-7%, reflecting the weak sales trend and increased marketing expenses, with rating at Neutral.

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