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<Research>JPM Compares HK Client No./ AUM of BRIGHT SMART and Futu (Table)
Recommend
61
Positive
83
Negative
63
(1) Market Access for Hong Kong Clients

BRIGHT SMART (01428.HK)
- Offers Hong Kong clients trading access to Hong Kong, US, A-share (northbound), Japan, Singapore, Taiwan, Australia, and UK stock markets. BRIGHT SMART does not operate in other regions.

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Futu
- Offers clients trading access to Hong Kong, US, A-share (northbound), Japan, and Singapore stock markets. Futu Moomoo also operates in Japan, the US, Australia, Canada, and Malaysia.

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(2) Key Products and Functions on Mobile Apps

BRIGHT SMART
- Primarily focused on trading (including stocks, ETFs, options, but excluding cryptocurrency trading), with limited information such as news and financial data. No fund products found on BRIGHT SMART's platform.

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Futu
- Offers trading (including stocks, ETFs, options, and cryptocurrencies), news and analysis, investor community, investor education, and wealth management. Futu has introduced fund products from over 100 global financial institutions.
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(3) Number of Clients
BRIGHT SMART
-571,000 client accounts in Hong Kong as of 3Q24.

Futu
-Over 2.2 million paying clients at the group level, and, as estimated by JPMorgan, around 800,000 to 1 million clients in Hong Kong.
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(4) Clients' Assets Under Management (AUM)
BRIGHT SMART
-$59.5 billion clients' AUM, all from Hong Kong clients.

Futu
-$722 billion at the group level, and estimated around $350-400 billion from Hong Kong clients.
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