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CN E-Commerce Platforms Scrap ‘Refund-Only’ Policies Broadly; Taobao Makes Further Optimisation
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Multiple Chinese e-commerce platforms announced major changes to their “refund-only” policies, marking the end of unregulated “refund-only” practices in the industry. According to rules from BABA-W (09988.HK) (BABA.US)’s Taobao platform, the platform will no longer proactively intervene in “non-return refund” after-sales requests made by consumers who have received goods; instead, sellers will first negotiate with consumers to resolve such issues, so as to balance merchant rights protection and consumer experience enhancement. AAStocks Financial News |
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