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Alibaba Upgrades High-Quality Consumption Biz; Taobao Launches 'Tao Yanxuan'
Recommend 30 Positive 63 Negative 14 2025/04/01 23:09 GMT
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BABA-W (09988.HK) (BABA.US) recently made new moves in its e-commerce strategy. Taobao launched a high-quality consumption service called "淘嚴選" (literal translation of "Tao Yanxuan"), which consumers can access by searching "國貨嚴選" (literal translation of "National Product Selection") on the Taobao app. "Tao Yanxuan" focuses on aggregating premium domestic brands from mainland China’s industrial belts. Officially curated, it features top merchants and source factories nationwide, with selected products meeting authoritative national or industry standards, offering consumers goods with better value for money.
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