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Short Video Users in CN Top 1B w/ Daily Viewing Time 156 Mins/ Capita
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As of December 2024, the number of short video users in China reached 1.04 billion, with a usage rate of 93.8%, maintaining the top position in the online audio-visual application segment for six consecutive years, according to the Annual Report on the Development of China's Internet Audio-Visual Industry (2025).

In addition, the daily time for short video application grew by 3.1% YoY to 156 minutes per capita, ranking first among all internet applications.

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