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Lei Jun: Xiaomi 15 Ultra Definitely Needs to Rise in Price from P&L Perspective
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XIAOMI-W (01810.HK) charted stellar performance according to the January's smartphones sales figures from authoritative organizations, with its market share already ranking second in the Chinese market, and its sales volume growing by more than 40% MoM, the fastest growth rate in the world, Founder and Chairman Lei Jun said.

The Xiaomi 15 Ultra is positioned as the flagship of peak technology imaging and will be released at the end of February along with the Xiaomi SU7 Ultra.

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The Xiaomi flagship, positioned at the top end of the market, has made a colossal breakthrough, especially in the night scene, and Lei was confident in its performance.

Lei added that the previous Xiaomi 14 Ultra was priced at RMB6,499, and that R&D costs and device costs have been increasing over the past year. From a profit-and-loss perspective, Xiaomi 15 Ultra will definitely need to go up in price.
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