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Xiaomi To Launch 2 High-end Models at End-mth; SU7 Ultra Full-yr Sales Target Tops 10K Units
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XIAOMI-W (01810.HK) announced at a recent seminar on its premiumization strategy that it will release two premium models, the Xiaomi 15 Ultra and Xiaomi SU7 Ultra, at the end of February. Among which, the annual sales target of Xiaomi SU7 Ultra is set to topple 10,000 units, which will become the leading sales figure among luxury car models in the same class. At present, the model has been stationed in 42 cities and 112 stores across the country, officially opened to consumers for static tasting. Xiaomi Chairman Lei Jun said that Xiaomi's premiumization exploration has gone through the initial stage since 2020. At the moment, Xiaomi 15 Ultra and Xiaomi SU7 Ultra are the answer to Xiaomi's five-year premiumization exploration, highlighting the future direction of Xiaomi's premiumization journey. The release of the two models marks Xiaomi Automobile's further deployment in the premiumization automobile market and is projected to enhance the company's competitiveness in the premiumization market. AAStocks Financial News |
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