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Kuaishou E-commerce Uploads 'Friend Gifting' Function
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KUAISHOU-W (01024.HK)'s Kuaishou E-commerce uploaded the “Friend Gifting” function, which supports users to select relevant Chinese New Year's products and gifts online and send them to their designated friends. The gift products cover fresh food, Chinese New Year's gift boxes, fashion, cosmetics and personal care. The products of the “Spring Festival without Closing” campaign can be guaranteed to be delivered within 48 hours. After the Spring Festival, the “Friend Gifting” function of Kuaishou E-commerce will purportedly be combined with the platform's promotional marketing game. The company is exploring more gifting consumption scenarios and improving users' consumption experience, while helping hosts and merchants to innovate their product marketing strategies through the superimposed function of “gifting” and deepening the emotional link with users. AAStocks Financial News |
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