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Taobao & Tmall Centrally Announced Measures to Benefit Merchants by Cutting Costs, Creating Biz Incremental, Others
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Taobao Tmall Group (TTG), the e-commerce platform of BABA-W (09988.HK) (BABA.US), announced 12 initiatives to benefit merchants in 2025 to reduce the cost burden of merchants, help merchants create business incremental and comprehensively enhance the business environment for merchants.

Regarding measures to reduce the cost burden of merchants, the “Tuihuobao” fee reduction policy will be upgraded, saving merchants an estimated RMB6 billion in the year.

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Meanwhile, in 2025, TTG will continue to invest in AIGC technology to help merchants bring about definite cost reductions in daily operations, creative advertising and marketing materials, etc..
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