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Ma Huateng: Tencent Cost Reduction & Efficiency Enhancement Well Done; Don't Rave Weixin Shop 'Send Gifts' Feature
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Regarding the recent launch of Weixin Shop's “Send Gifts” function and the idea of WeChat doing e-commerce, Ma Huateng, Chairman and CEO of TENCENT (00700.HK) (TCEHY.US), responded that he hoped that outsiders would not rave the function.

In terms of PCG, the development of long video is stable, and short dramas have a great impact on the original ecology, Ma said. TENCENT will not do low quality short dramas, but will invest in quality short dramas. On TME-SW (01698.HK) (TME.US), Ma added the music business is growing and the proportion of copyrighted music increased.

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Looking back at TENCENT's business over the past year, Ma believed that TENCENT has done a good job on cost reduction and efficiency enhancement. In terms of the general environment, there was some pressure in 2H24, with improvement starting in the new quarter after October.
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