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EAST BUY (01797.HK) Last Spikes 18.8%; Weixin Shop Launches 'Send Gifts' Function
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TENCENT (00700.HK)'s WeChat public e-commerce platform Weixin Shop announced the opening of a gray-box testing for the "Send Gifts" feature.

EAST BUY (01797.HK) immediately announced that its Weixin Shop had launched the new "Send Gifts" function. Currently, the most popular gift options for users are "Home-grown Red Strawberries" and "Home-grown Xinjiang Akesu Apples", both produced by EAST BUY.

Related NewsCICC: WeChat Mini Shop's 'Gifting' Function under Gray-box Testing Opens up New Model for Social Ecommerce
EAST BUY opened 4.94% higher today, peaking at $16.88. It last traded at $16.82, up 18.79%, with 33.886 million shares traded, involving $541 million.
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