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NIO's 3rd Brand 'Firefly' To Have First Model Delivery in 1H25
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NIO-SW (09866.HK) (NIO.US) Chairman William Li announced at a third-quarter results conference that the company officially named its third brand “Firefly” and announced that its first product will carry the same name as the brand.

Positioned in the premium small car market and benchmarked to BMW Group's MINI brand, “Firefly” will further enrich the NIO’s product portfolio, said Li, revealing that the “Firefly” brand will be officially launched at NIODay2024 on December 21, with its first model to be delivered in 1H25.

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As for the new product L60 under the Onvo brand, the Chairman forecast that the production capacity of L60 may reach 10,000 units next month and increase to 20,000 units by March 2025.
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