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Guangzhou Online Retail Sales Soar 11.6% YoY During Double 11
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Guangzhou's online retail sales reached RMB167.88 billion, marking an 11.6% YoY increase, according to the 2024 "Double 11" shopping festival sales data.

Among various product categories, clothing, shoes, hats, and textiles, cosmetics, as well as daily necessities ranked the top three in terms of sales. Their online retail sales amounted to RMB47.71 billion, RMB28.01 billion, and RMB20.77 billion respectively.

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Combined sales from comprehensive e-commerce and live-streaming e-commerce platforms totaled RMB1.44 trillion, soaring 26.6% YoY. Among the hot-selling categories, home appliances reached RMB193 billion, mobile phones and digital products RMB170.6 billion, and clothing RMB168.4 billion.
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