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JD's 7FRESH Supermarket Sticks with 'Low Price' Strategy, Not Target Anyone in Price War
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There is market speculation that JD's 7FRESH Supermarket and its front-end warehouses completed their integration and will launch a campaign of "breakthrough price as real bargain daring competition", which is suspected to be an immediate retail price war against competitors, such as Hema and Meituan Xiaozhu on Double 11, Chinese media reported.

7FRESH Supermarket responded that, in order to constantly improve the shopping experience for consumers, the Supermarket and the front-end warehouses have indeed been integrated to comprehensively upgrade products and services.

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The company has always adhered to the "low price" strategy and insisted on providing consumers with "cheap and good" products and services, and has not deliberately targeted anyone in a price war.
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