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BABA-W's AliExpress 'RMB10B Subsidy' Partakes in Double 11 for 1st Time: Report
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After BABA-W (09988.HK)(BABA.US)'s cross-border e-commerce AliExpress launched the “RMB10 billion subsidy” project for this year's Double 11, the enthusiasm of prestigious Chinese brands, such as XIAOMI-W (01810.HK), LENOVO GROUP (00992.HK) and Honor, to go global peaked on Double 11. According to Sina Tech, news from cross-border merchants indicated that AliExpress launched its Double 11 investment promotion for brands going global with “RMB10 billion in subsidies”. This is the first time AliExpress has offered “RMB10 billion in subsidies” for participation in Double 11, and brand merchants will have exclusive fields and definitive solutions for overseas expansion. AAStocks Financial News |
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