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MNSO (09896.HK) to Step up Investment in Physical Stores and InstaMart
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Yunyun Yang, Vice President and Chief Risk Control Officer of MNSO (09896.HK), stated at the 2024 Meituan Instant Retail Industry Conference that as consumer demands become more diversified with increasing emphasis on immediacy, instant retail is and will be a significant opportunity, and merchants should seize good models like InstaMart that represents future industry trends, Chinese media reported.

With heavier investment in physical stores and InstaMart, Yang noted that MNSO aims to achieve a flourishing and complementary effect through product differentiation.

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Previously, MNSO and Meituan had announced a deep strategic partnership with a focus on instant retail business. MNSO will launch over 800 "24H Super Stores" in the form of InstaMart on Meituan this year, catering to consumers' instant needs of "ordering online and receiving in as fast as 30 minutes".
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