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BILIBILI-W Invests RMB3B as Traffic Support during Double 11
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BILIBILI-W (09626.HK) said that it will invest RMB3 billion in targeted support for high-quality content creation during the Double 11 Shopping Festival, and will join forces with Tmall to open a livestreaming ecommerce event featuring 10,000 up-level hosts.

At the same time, in response to the national policy of large-scale subsidies for home appliance trade-in, the company will expand the traffic support for content creation and livestreaming ecommerce for related products and launch special events during the promotion period.

In addition, BILIBILI-W will also provide brands and merchants with new opportunities for business growth through a series of activities such as four major product upgrades, improved business tools, and the Bi star livestreaming recruitment program.
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