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CN SAMR To Implement Quality Financing and Credit Policies, Guide Platforms to Help Merchants Raise Brand Awareness with Traffic
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Luo Wen, Director of the State Administration for Market Regulation (SAMR) of China, said at a press conference held by the State Council Information Office that the SAMR will work with relevant units to implement innovative quality financing and credit policies, and that it will also guide platform operators to help merchants on the platform enhance their brand awareness and expand market transactions, harnessing traffic.

In addition, it is necessary to precisely support the development of different business entities and focus on solving the practical difficulties encountered by small and micro business entities in production and operation, Luo added. Targeted support for individual industrial and commercial households should be increased, and the common and concerted development of platform operators and merchants should be fostered.

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