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Tmall's 'Double 11' Said to Pump RMB10B to Help Merchants' Biz Grow, Save Operating Cost: Report
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Tmall's "Double 11" platform will in this year invest tens of billions of RMB, which comprised of RMB10 billion to purchase traffic, and will cooperate with more than 200 internet platforms to expand customer flow and help businesses grow, as Jiemian.com learned. In addition, Tmall's "Double 11" platform will also pump RMB10 billion this year to reduce operating costs for merchants, especially Taobao merchants. Specific measures include reducing the cost of returns of goods, providing merchants with zero-handling-fee and fast-reimbursement services, and waiving commissions for small and medium-sized merchants during major promotions and for store broadcasts. AAStocks Financial News |
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