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Taobao & Tmall Group: Taobao's Overseas Strategy Stretched to All Industries from Apparel
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BABA-W (09988.HK)(BABA.US)'s Taobao and Tmall Group, based on the successful experience of the “Global Free Shipping for Large Clothing Items Program”, will fully upgrade Taobao's overseas expansion strategy to the “Taobao Tmall Overseas Growth Plan”, as Shanghai Securities News learned from the Group. That is, it will be open to merchants in all industries, not just apparel merchants as before. Taobao Tmall is responsible for recruiting merchants for the project, whereas Alibaba International is responsible for overseas logistics and user operations, report said. The platform provides subsidies for overseas postage and directly offers free shipping to overseas consumers. The “Global Free Shipping for Large Clothing Items Program” was launched by Taobao in mid-July to help businesses extend into overseas markets, sources divulged. The program focuses on the clothing industry and provides overseas shipping subsidies for businesses, directly offering free shipping to overseas consumers to help businesses grow exponentially overseas. AAStocks Financial News |
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