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Adidas CEO Confident of CN Mkt; 80%+ CN-made Products
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Adidas CEO Bjoern Gulden voiced confidence in the Chinese market, Chinese media cited. No matter how difficult and complex the world becomes, he remained optimistic about the sports industry and Adidas, as well as the development of China's sports industry. Adidas Greater China revenue grew 9.3% YoY in 2Q24. Gulden viewed that there have been many changes in the Chinese market, so the company needs to closely follow the consumption trends in the local Chinese market, continue to collaborate with Chinese designers, and design products that suit local Chinese consumers. Currently, the company has about 7,500 stores in China, and more than 80% of its products are made in China. The fact that many Adidas products are now designed and launched in China demonstrates the importance of the Chinese market to the company, said the CEO. AAStocks Financial News |
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