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Mixue Group Executive Director Calls for Faster Improvement of Standards and Regulations in New-Style Tea Beverage Industry
During the Two Sessions, Zhao Hongguo, a National People’s Congress (NPC) representative and Executive Director of MIXUE GROUP (02097.HK), stated that this year’s focus...
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Mixue Group Executive Director Calls for Faster Improvement of Standards and Regulations in New-Style Tea Beverage Industry
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During the Two Sessions, Zhao Hongguo, a National People’s Congress (NPC) representative and Executive Director of MIXUE GROUP (02097.HK)  +27.000 (+6.142%)   , stated that this year’s focus is on promoting the healthy development of the new-style tea beverage industry and other related issues, emphasizing the need to refine industry standards and regulations.

Currently, the new-style tea beverage sector lacks unified and detailed national standards, particularly in areas such as product classification, raw material usage norms, and production process standards.

Zhao proposed that relevant authorities accelerate the development of comprehensive industry standards, clearly defining the categories of tea beverages, the scope and limits of ingredient usage, and standardizing store operation procedures.

These measures aim to ensure consistent product quality and safety, provide clear consumption guidance for consumers, and offer a framework for businesses to follow in production and operations. This, in turn, would foster fair market competition and orderly development.
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