As Xiaomi's third strategic hardware business with a market size of over one trillion yuan besides its smartphone business and automobile business, Xiaomi's home appliances business has always been receiving heavy investment, XIAOMI-W (01810.HK)  +2.550 (+5.188%)    Short selling $1.83B; Ratio 11.605%   partner and president Lu Weibing remarked.

Over the past period of time, there has been a leapfrog growth in self-developed technology, breakthroughs in core components and intelligent manufacturing, with each product line fully capable of impacting the high-end market.

Related NewsCiti Raises XIAOMI-W (01810.HK) TP to $51.7, Expects 4Q24 Results to Beat Forecasts
He said that Xiaomi's home appliances business has an clear goal of premiumization, and it only targets benchmark brands in the global market and strives to excel them.

In the field of air conditioning, the Mi Home’s central air conditioner officially released at the end of this month will directly vie with the industry benchmark Daikin air conditioner, and will directly excel Daikin's similar products in performance, solving the pain point of poor heating performance of central air conditioners in winter.

Lei Jun, founder and chairman of XIAOMI-W, said that premiumization is the pathway that the company needs to embark on, and the company should not be afraid of loss and sacrifice, determined to move ahead.

Related NewsG Sachs Lists CN AI Investment Portfolios (Table)
He hoped that the future mention of high-end home appliances more thought of Chinese home appliance brands. This year, XIAOMI-W hopes to work with domestic home appliance brands to send more shocks to the industry.
(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-02-21 16:25.)