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WeChat's Blue Packet Debuts During Spring Festival; Book Gift Orders Spike 100x+
WeChat team released its 2025 Spring Festival data report saying that WeChat's blue packet debuted in 2025 Spring Festival. During the Spring Festival, there was a strong deman...
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WeChat's Blue Packet Debuts During Spring Festival; Book Gift Orders Spike 100x+
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WeChat team released its 2025 Spring Festival data report saying that WeChat's blue packet debuted in 2025 Spring Festival. During the Spring Festival, there was a strong demand for “sending gifts” to friends on WeChat, with the top 3 provinces receiving the highest number of gifts being Guangdong, Shandong and Zhejiang.

Of which, orders for low-priced but festive items, such as snacks, candies/ chocolates, plush/ cloth art, were robust. Books, as the dark horse player, became many people's first choice for gift-giving, with orders for various book categories, including classics and baby book, spiking over 100x MoM.

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