KFC China, the fast-food restaurant chain of YUM CHINA (09987.HK) +5.000 (+1.458%) Short selling $13.01M; Ratio 7.674% (YUMC.US) , initiated a price hike today (24th), marking the first time in 2 years that the brand has raised prices in the China market, according to various Chinese media.The average price hike rate is 2%, with product prices increasing by around RMB0.5-RMB2, according to the report. Special combo such as the “Crazy Thursday” special offer remains unchanged at their original prices.(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2025-01-07 16:25.) (Real-time Streaming US Stocks Quote; Except All OTC quotes are at least 15 minutes delayed.)Related NewsG Sachs Lowers YUM CHINA's TP to $452 as Slow Macro Recovery Drags Last Qtr's Same-Store Sales Growth