China's State Administration for Market Regulation (SAMR) will expedite the release of compliance guidelines for online trading platform fees in order to cut the cost burden on merchants within the platforms, urge platforms to reasonably determine fee rates, and promote mutual benefits and win-win outcomes among all parties in the platform economy sector, according to Xinhua News Agency.

Luo Wen, head of the SAMR, said that the SAMR will regulate the market order of the platform economy, guide platform enterprises to optimize rules and charge reasonably, and correct behaviors that infringe on the legitimate rights and interests of operators within the platforms.

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In terms of purifying the live e-commerce industry ecosystem, Luo revealed plans to formulate supervision measures for live e-commerce with an aim to strengthen the regulation of key entities such as live platforms, hosts, and live marketing service agencies. These measures will strictly crack down on actions including fabricating false or misleading information, exaggerating product efficacy, and illegal advertisements. Special inspections and checks on product quality and food safety in the live e-commerce field will also be conducted.