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Geely Group Integrating Lynk & Co and Zeekr Brands: Rumor
Geely Group is in the process of integrating its Lynk & Co and Zeekr brands in a bid to clarify brand positioning, streamline equity relationships, and reduce conflicts of inte...
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Geely Group Integrating Lynk & Co and Zeekr Brands: Rumor
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Geely Group is in the process of integrating its Lynk & Co and Zeekr brands in a bid to clarify brand positioning, streamline equity relationships, and reduce conflicts of interest and redundant investments, Chinese media reported, citing market sources.

The integration is being overseen by Zeekr CEO An Conghui, who will also manage the merged brand. The Lynk & Co brand will be retained, but its team and strategy will be merged with Zeekr's, with the finance and procurement teams being the first to combine.

In 1-3Q24, sales of Lynk & Co and Zeekr accounted for nearly 30% of Geely Group's total sales. The integration aims to resolve internal competition, enhance Geely's competitiveness in the new energy vehicle market, optimize resource allocation, and strengthen market competitiveness.

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