According to data from Syntun, the cumulative sales of integrated and live-streaming e-commerce platforms reached RMB1.44 trillion during the 2024 "Double 11" shopping festival, marking a YoY spike of 26.6%.Of which, the total sales on integrated e-commerce platforms (excluding Tmall's Diantao) hiked 20.1% YoY to nearly RMB1.11 trillion, with Tmall topping the sales chart.Related NewsBofAS Raises BILIBILI-W (09626.HK) TP to $180 as Strong Game Growth Momentum ContinuesThe sales of live-streaming e-commerce amounted to RMB332.5 billion, soaring 54.6% YoY.