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CN Sugar-free Tea Mkt Shr Exceeds Soft Drinks for 1st Time w/ Fierce Competition & Price War
The market scale for sugar-free beverages in China reached RMB24.1 billion, with sugar-free tea accounting for 49% of the total, Chinese media quoted the “2023 White Paper on...
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CN Sugar-free Tea Mkt Shr Exceeds Soft Drinks for 1st Time w/ Fierce Competition & Price War
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The market scale for sugar-free beverages in China reached RMB24.1 billion, with sugar-free tea accounting for 49% of the total, Chinese media quoted the “2023 White Paper on China's Sugar-free Tea Industry” published by EO Intelligence as saying.

"Ready-to-drink tea", including sugar-free tea, gained 21.1% of market shares in 2023, surpassing carbonated beverages' 18.5% market share gains for the first time, ranking first in the industry, according to Nielsen's data.

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However, the competition for sugar-free tea is fierce. As for the online platform, the price war for sugar-free tea became even more intense, with the price of some products even dropping below the RMB3 mark.

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