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Report: TENCENT Launches 'Transaction Growth Alliance' Biz, Aiming to Raise Share of Revenues From Video Accounts Distribution
Jianshi reported that TENCENT (00700.HK) has invited more than a dozen partners to a closed-door meeting in Guangzhou to reveal a new business called "Transaction Growth Allia...
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Report: TENCENT Launches 'Transaction Growth Alliance' Biz, Aiming to Raise Share of Revenues From Video Accounts Distribution
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Jianshi reported that TENCENT (00700.HK)  -2.000 (-0.534%)    Short selling $306.36M; Ratio 11.937%   has invited more than a dozen partners to a closed-door meeting in Guangzhou to reveal a new business called "Transaction Growth Alliance" (literal translation of "交易增長聯盟"), which is an upgrade from TENCENT's former CPS distribution scheme and plans to rapidly increase the share of revenues from Video Accounts distribution.

It is learnt that the "Transaction Growth Alliance" involved the release of several new product capabilities. This included the integration of small shops on Video Accounts, Mini Programs, and TENCENT's advertisement placement service "ADQ". Traffic flow owners can directly open the product page on their own Mini Programs and complete the shopping experience within the Mini Program, lowering the threshold for user purchase and conversion.

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The "Transaction Growth Alliance" team will combine the realisation pain points of volume buyers to provide more refined and personalised services, empowering them with goods, technology and traffic, including link optimisation. One example of link optimisation is to follow the company's WeChat public account, join the company's WeChat group, and automatically sent discount links in Mini Programs wtih just one click by customers. This will facilitate the one-stop service for industry service providers and large-scale traffic owner service organisations. The popular AIGC, which allowed traffic flow owners to rapidly produce quality content, is also among the key features to be released.

Among them, products in a number of key categories such as personal care, cosmetics, fashion, luxury, sports, 3C digital, material care and baby care, will be focused in the early stage for accounts and traffic flow owners who participate in the distribution.

(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2024-06-28 12:25.)

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