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CADA: 50%+ Auto Dealers Log Loss in 1H24; Avg. Loss per Shop for New Car Biz RMB1.78M
China Automobile Dealers Association (CADA) released its survey report, showing that in 1H24, the proportion of dealers incurring losses reached 50.8%, while the proportion of thos...
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CADA: 50%+ Auto Dealers Log Loss in 1H24; Avg. Loss per Shop for New Car Biz RMB1.78M
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China Automobile Dealers Association (CADA) released its survey report, showing that in 1H24, the proportion of dealers incurring losses reached 50.8%, while the proportion of those making profits was 35.4%, with the loss-making group expanding significantly YoY.

In terms of the profit structure of dealerships, new car sales suffered heavy losses with negative gross profit contribution, and losses continued to expand. The average total gross profit per shop crumpled significantly compared to 2023, in particular, the average loss per shop for the new car business reached RMB1.78 million.

According to the report, in 1H24, the automotive market continued to grow, with new energy vehicles continuing to grow at a high rate and the penetration rate increasing. At the same time, competition in the market was fierce and price wars were frequent, with brand manufacturers and dealers competing for the market by means of price reductions and promotions in order to achieve sales volume targets. The strategy of "price for volume" has forced OEMs and dealers to face the severe challenge of declining profit levels.

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